Built for Better
Dominus Golf was created to help golfers improve through structured training, purposeful practice, and performance-focused development systems designed to produce lasting results.
The name Dominus represents mastery — taking ownership of your swing, your training, and your confidence through discipline and consistency. Dominus Golf exists to provide golfers with clear, practical training solutions that help them build reliable swing mechanics and enjoy the game at a higher level.
Our Story
Dominus Golf focuses on providing complete player development solutions that combine swing training equipment, structured learning programs, and golf training experiences designed to work together as part of a unified training system. Every product and training method is built to help golfers understand their swing, develop stronger fundamentals, and build long-term confidence on the course.
Our Purpose
Dominus Golf exists to help golfers build better swings, stronger practice habits, and greater confidence through structured training systems designed to produce measurable improvement.
We believe improvement is built through repetition, understanding, and disciplined training — not guesswork.
Our Training Philosophy
Dominus Golf training is built around three core principles:
Beyond the Swing

Dominus Golf is committed to supporting player development and growing the golf community through partnerships and training collaborations that encourage skill development and player engagement. As part of this commitment, Dominus Golf provides training oversight and development support for select partner golf experiences, including Flirt & Fairways. Flirt & Fairways operates as an independent event platform focused on social golf experiences that combine instruction, connection, and enjoyment of the game. While Dominus Golf contributes training structure and development guidance to support player learning, Flirt & Fairways maintains its own brand identity, event operations, and event platform. Dominus Golf supports partnerships like Flirt & Fairways because we believe golfers improve faster when training is supported by community, engagement, and enjoyable learning environments.

Jay Moore is the founder of Dominus Golf and a lifelong competitor, coach, military veteran, and dedicated golfer. His background in leadership, coaching, and performance development shaped his approach to helping athletes improve through structured training and disciplined practice. Like many golfers, Jay struggled early with consistency and swing direction. Instead of accepting those challenges, he studied swing mechanics and developed training methods focused on connection, swing path, and repeatable movement patterns. Through disciplined training and refinement of these methods, Jay transformed his own performance and began helping other golfers achieve similar results. That experience led to the creation of Dominus Golf and the development of training tools and programs designed to help golfers build confidence through measurable improvement. Jay remains committed to helping players take ownership of their development while building a brand centered around discipline, improvement, and community within the game of golf.